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The recruitment landscape is evolving rapidly, driven by advances in artificial intelligence – NRL Director Rebecca Graves tells in-Cumbria business magazine In-Cumbria business magazine.
From streamlining hiring processes to assisting candidates in their job search, AI is beginning to influence every area of recruitment. For companies, the challenge lies in understanding how to integrate AI strategically while maintaining the human connection that makes recruitment truly effective.
NRL have over 40 years’ experience supporting companies with their recruitment strategies and have seen first-hand the rise in AI tools that promise to transform application processes. Before businesses charge ahead with AI within their recruitment processes, they firmly believe time needs to be taken to develop an AI strategy.
Understanding how candidates are using AI
Tools like ChatGPT, Copilot and Gemini are easily accessible and don’t require significant technical knowledge to use. It’s important to know how candidates are incorporating it into their job search. In a survey of people applying for jobs with NRL, 24% of respondents said they already use AI within their recruitment search, and 43% said they were considering it.
The data forms part of NRL’s latest industry insight they shared with clients, in their Understanding the role of AI in recruitment guide.
Director Rebecca Graves explains where NRL believe AI fits into the recruitment process:
"AI can have significant benefits when used the right way, particularly in streamlining back-office administration. But impactful relationships are built on human connection; AI shouldn’t look to replace that. In this new technology-led era, the key is to understand what advantages can be gained from using AI, and where it detracts from your company values and the candidate’s experience.”
Understanding the role of AI in recruitment
AI has the potential to transform the hiring of new workers, whether businesses choose to focus on talent attraction or onboarding. It can also help organisations to make advances in equity, diversity and inclusion. NRL are keen to highlight, however, that the ethical and legal side of its use needs to be comprehensively reviewed by companies prior to rolling out implementation plans. Especially understanding how to balance the need to be more efficient with key legislation such as GDPR.
If you’d like a copy of NRL’s Understanding the role of AI in recruitment insight guide, then email Rebecca Graves at rgraves@nrl.co.uk
You can read the full October issue of In-Cumbria business magazine online.