Business Growth Needs To Centre Around Social Value And Sales

Business growth needs to centre around social value and sales

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Business growth needs to centre around social value and sales

  • Publish Date: Posted 7 months ago
  • Author: Rebecca Graves

When organisations look to grow their operations, it’s crucial to ensure there’s a blended focus on social impact as well as new client sales – as NRL’s Egremont Director Rebecca Graves discusses with In-Cumbria business magazine.


Business growth that incorporates social value not only contributes to improving the local community but can also strengthen client and colleague loyalty. When organisations focus on ensuring their business growth does not come at the detriment of their local community and the wider planet, this hard work is recognised.

For technical engineering recruitment specialists NRL, their own business growth from day one has grown around operating ethically and ensuring they’re giving back to their local communities. Family-owned and established in Cumbria, the organisation now operates globally, recently recognised by Staffing Industry Analysts as one of the top 20 largest global engineering staffing firms. But charitable giving, supporting their local communities and using their position to drive equality within the sectors they support continue to be just as important as bringing in the sales. As well as taking steps to become carbon neutral and proactively looking at ways to reduce their carbon emissions footprint and impact on the environment.

“A good business culture and vision will place equal value on the positive impact they can make within the communities they support”

NRL’s social value efforts are simply because it’s how they’ve always done business. Now in their 40th year, it’s always been important to them to do the right thing - growing sustainability and supporting their local communities when opportunities arise. It’s something that’s noticed by clients, colleagues and candidates, who place a growing significance on social value.

For Egremont Director Rebecca Graves, it is of huge importance personally as well as through her work with NRL.

“Each time we’re able to welcome a new colleague due to business demand or onboard a new client, we recognise what a privilege it is to be growing our business. As an engineering recruitment specialist, we also support hundreds of local candidates each year to secure work, so for our Egremont team – and the wider NRL business – it’s important to us that we’re able to give back.

Whether that’s looking for opportunities to provide employment to people from socially disadvantaged backgrounds, or by supporting local charities and signature events such as Pride of Cumbria Awards each year.

A good business culture and vision will place equal value on the positive impact they can make within the communities they support – and at NRL that’s something we’re really passionate about. It’s great to see that so many of our clients also share this attitude, and we’re delighted to work with them to progress their own social value strategy through our recruitment activity and community outreach work.”

Looking to develop a workforce solution for your business that’s more aligned with your social value strategy then get in touch with Rebecca on rgraves@nrl.co.uk

You can read the full August issue of In-Cumbria business magazine online.