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Digital Marketing Manager

  • Location: Wigan, WN3 6GL
  • Salary: Negotiable
  • Job Type:Permanent

Posted about 1 month ago

  • Sector: Non-core sector
  • Contact: Tim Millbank
  • Contact Email: tmillbank@nrl.co.uk
  • Contact Phone: 01942 323277
  • Start Date: ASAP
  • Expiry Date: 29 April 2021
  • Job Ref: 1034966

Digital Marketing Manager - Wigan

Following recent investment in a new digital footprint, it’s an exciting time to join NRL’s Marketing team. As the Group embarks on it’s new strategic cycle, you’ll play a pivotal role by taking ownership of the digital strategy – working with challenging and diverse sectors across multiple brands.

To be successful in the role you’ll have a detail orientated and data-driven approach to marketing, with experience working across a wide range of digital communication channels to drive user experience and conversion.

Who are NRL?

At NRL, our people play an integral role on major projects across a range of critical sectors including renewable energy, power generation and infrastructure. We’ve provided technical engineering recruitment and contracting services for over 35 years, and our success is down to the individuals in our regional branches and support office teams – working together to drive continuous improvement and innovation.

That’s why it’s important to us that every person is given the opportunity to grow and develop their capability. Our company values of care, openness, integrity, accountability, commerciality and professionalism guide us every day – and have transformed our small family-owned business into a multi-million pound award-winning organisation.

Key responsibilities (including but not limited to):

  • Devise, plan, execute, test and report the Group digital strategy with accountability for ROI
  • Manage and develop our online presence, systems, and tools (including job boards) to support the company strategy and objectives, drive traffic and increase conversion
  • Develop revenue generating digital candidate attraction campaigns
  • Develop and implement a superior online user experience and journey based on insight and industry best practice
  • Manage, develop and measure relationships with external agencies
  • Develop online appropriate content and collaborate with the wider team on the content strategy
  • Create, manage and deliver localised branch specific digital marketing campaigns including full reporting
  • Develop and manage an integrated email direct marketing strategy and content including managing the mail platform, reporting and refinement
  • Evaluate, analyse and report on online activity and use results to inform online development
  • Demonstrate an understanding of the NRL brand, culture and values and ensure these are effectively showcased online
  • Work with the wider Marketing team to ensure alignment and integration between all offline, digital and social activity
  • Use comprehensive data analysis to drive tactical and strategic contributions to all team output
  • Monthly and annual reporting against conversion targets, KPIs, goals ROI and objectives
  • Regular competitor performance and content monitoring and analysis
  • Graduate 2:1 upwards, with extensive online marketing pedigree (3-5 yrs+) and evidence of working in a fully integrated Marketing team
  • Proven ownership of end-to-end integrated online campaigns including ideas, planning, execution, testing and attribution reporting
  • Excellent working knowledge of SEO best practice, paid strategies, email marketing and UX
  • Self-motivated, keen to test and apply new approaches with a focus on continual improvement
  • Creative and commercial approach to projects supported by sound task planning and management
  • Strong organisational skills and attention to detail whilst working to time constraints and under pressure
  • Exemplifies the company values
  • Confident, credible and professional with an emphasis on collaborative working – both in the Marketing team and the wider business
  • Design interest and capability a distinct advantage
  • Recruitment or sector specific experience desirable but not essential

Essential qualities:

  • Graduate 2:1 upwards, with extensive online marketing pedigree (3-5 yrs+) and evidence of working in a fully integrated Marketing team
  • Proven ownership of end-to-end integrated online campaigns including ideas, planning, execution, testing and attribution reporting
  • Excellent working knowledge of SEO best practice, paid strategies, email marketing and UX
  • Self-motivated, keen to test and apply new approaches with a focus on continual improvement
  • Creative and commercial approach to projects supported by sound task planning and management
  • Strong organisational skills and attention to detail whilst working to time constraints and under pressure
  • Exemplifies the company values
  • Confident, credible and professional with an emphasis on collaborative working – both in the Marketing team and the wider business
  • Design interest and capability a distinct advantage
  • Recruitment or sector specific experience desirable but not essential

A wealth of benefits

Just some of the benefits you will be able to access when you join the NRL Group include:
  • 22 days holiday, raising to 25 after 5 years continued service – with the option to purchase additional days each year
  • Discretionary annual bonus (up to 10%)
  • Competitive pension scheme
  • Health Cash Plan medical expense allowance
  • Working hours flexibility
  • Long service awards
  • Benefits platform including cycle to work scheme, paid charity days and life assurance