The East Midlands is largely characterised by its rolling countryside and outdoor pursuits, such as fishing, hiking and climbing. It also houses numerous universities in cities like Leicester, Nottingham and Derby. It has a rich history and culture influenced by its unique wildlife, rugged landscape and distinct dialects.
The East Midlands is home to a vibrant science and engineering community. The region has a strong history in aviation, space and defence, alternative energy and nuclear research, with many companies based here working on innovative technologies for global markets.
The East Midlands is an area of England that lies roughly between Central England and the North West. The East Midlands has a population of about 5,000,000 people, most of whom live in cities and towns that are close to one another and within easy commuting distance from London.